65 years of setting the standard

for celebrations

On 27 April 1961, Jaume Soler Pedrós founded Dasler to offer the market an innovative service that had not existed until then. The early years were difficult; for instance, in 1962, after making a significant initial investment in equipment for a major event, the famous and catastrophic Vallés Flood led to everything being cancelled.

Even so, thanks to Jaume’s sound management and character, the company pressed on with great effort, hard work and the trust of many who backed him, having seen the brand’s good work.

By the late 1960s, it was already the leading company in the sector and organised all kinds of celebrations, from large-scale events to intimate occasions.

After 10 years, Dasler, having become a leading name in the events industry, was organising major meetings, celebrations and parties of all kinds and had taken on a substantial workload.

Among these, we might highlight pre-democratic institutional events, banquets to mark Tarradelles’ return to Catalonia, and the events of 1982 surrounding Pope John Paul II’s visit to the Archbishopric of Barcelona.

During this decade, in a changing society, Dasler continued to play a key role in the growth of the city of Barcelona and the country, taking part in events and inaugurations such as the opening of the Cadí Tunnel on October 30, 1984, which featured a curious banquet inside the tunnel.

Dasler continued to evolve with the addition of Fina Soler (1984) and Carlos Renedo (1986), the year it celebrated its 25th anniversary and expanded its facilities by acquiring an additional 700 m² of warehouse space to meet the growing stock of products.

In the early 1990s, with Barcelona at its peak, the 1992 Olympic Games —with countless events served by Dasler— marked a highlight for the city, including a notable event held in Athens for the lighting of the Olympic flame. That same year also marked the beginning of Dasler’s collaboration with La Marató de TV3, which continues to this day.

Over the years, we continued to cater for numerous events, notably the royal wedding of Infanta Cristina and Iñaki Urdangarín in 1997, where we provided catering for 1,400 guests.

In 1999, we opened the new 7,000 m² central warehouse in L’Hospitalet, which had been acquired a year earlier, and the workforce grew by more than 12 employees due to the heavy workload; many of them are still part of the team today.

In 2001, the President of the Catalan Government, Jordi Pujol, presented Jaume Soler with the Catalan Tourism Medal.

In 2003, Jaume Renedo Soler, representing the third generation, joined the Dasler family to ensure the brand’s continuity and to bring fresh ideas and energy, including the launch of Dasler’s first website.

In 2005, the head office in Barcelona was renovated.

This decade was full of many notable events.

In terms of events, there were a few years of extremely high volume due to the economic boom in the early 2000s, and many events were organised, some attracting huge crowds. We can highlight those held following Pope Benedict XVI’s visit 

in 2010 and the provision of equipment for the VIP lounges at all the European circuits of the MotoGP championship.

Internally, in 2011, Dasler celebrated 50 years of vibrant history following the 2008 crisis, which fortunately did not affect us thanks to sound internal management. In 2014, a further refurbishment and extension of the head office took place to expand and create new departments.

In 2018, Dasler gained an additional 1,000 m² of warehouse space to organise its product range even more effectively, and in 2019 it began a further refurbishment of its Barcelona premises, expanding the offices and creating a new showroom.

In 2020, due to Covid-19, Dasler was forced to come to a sudden halt and faced the biggest crisis in its history. Nevertheless, we took the opportunity to restructure and to improve and adapt our processes to the new reality. We rebuilt and strengthened a team that has enabled us to refine the way we provide our services. We have revamped our website and have reached our 65th anniversary full of energy and with the same enthusiasm and excitement as in 1961.